Recently I have been having issues with my LG Marquee on Boost Mobile. Intermittent issues with signal, the worst kind of issue to trouble shoot. After 2 hours on the phone with their support we confirmed just sitting tight and waiting. Of course, as it continued throughout the week, I did call for a credit. More importantly, this instance prompted me to look at other phones and services.
I began looking at plans, since the reason I'm with Boost in the first place is highly competitive pricing, to the point of just darn cheap. AT&T and Verizon are the more expensive companies. They also have the best selection of phones. Well, at least the greatest variety. T-Mobile recently changed their plans around to be more competitive. But sadly, they are not offering a decent Windows Phone 8 device. There are some on Verizon and AT&T as well as Sprint, but only if you want to commit to a 2 year agreement.
The techie in me had hoped to at least try the new phone OS, but it would appear the selections are few and far between. Add that to only being available via a contract service and it is really putting Microsoft in a lose, lose situation on mobile. Sure, they had a recent gain of some 3+% of market share, but seriously….. I can't take that too seriously. I would've been more shocked had they not sold any at all. It's par for the course for a mainstream company.
Now, if Microsoft was serious about taking over mobile they would do something big and bold, daring to say the least. They would reach back to their roots. Just as before, when it was "Windows on Every PC!", today it should be "Windows on all devices!" The limitations they accept in the mobile industry destroy the real opportunity available here. Getting Windows Phone installed on as many devices as possible. That's basically what Google did with Android and it is conquering the market. I knew when I held the G1 release model in my hand, swiped and tapped around Android a bit, this will Kill Windows Mobile. I even looked at my wife within the first 5 minutes of having the G1 and told her such. Of course, she didn't understand my comment or the why.
It wasn't just the basic upfront interface, but the approach to licensing. Free to modify and distribute. This approach allowed for quick and swift adoption. This same thing could happen for Microsoft still, if they would only remember their roots in software being made for all PCs. For today, is not the modern "smartphone" nothing more than a PC we can keep in our pocket?